By Bill Bolton,John Thompson
ISBN-10: 0415631874
ISBN-13: 9780415631877
ISBN-10: 0415631882
ISBN-13: 9780415631884
If you are interested in issues entrepreneurial and beauty in case you have what it takes to be a profitable entrepreneur, then this booklet is written for you. Authors invoice Bolton and John Thompson supply a unique concentration, seeing every thing in the course of the eyes of the entrepreneur.
This refreshed third edition is divided into attention-grabbing elements. half I builds an realizing of the entrepreneur as someone according to the major components of expertise and temperament - a distinct framework for realizing and exploiting entrepreneurial possibilities. the method of beginning and transforming into a enterprise and the infrastructure and surroundings within which the entrepreneur has to function, are defined intimately. half II tells the tales of well-known marketers together with vintage figures similar to Henry Ford, via to social marketers or even anti-social marketers reminiscent of Al Capone!
This insightful, empirically established, original take at the entrepreneur, and thereby entrepreneurship, offers scholars with a brand new and not easy manner into the subject.
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Extra info for Entrepreneurs: Talent, Temperament and Opportunity
Sample text
Entrepreneurs: Talent, Temperament and Opportunity by Bill Bolton,John Thompson
by Thomas
4.1