Turn Ideas Into Products: A Playbook for Defining and - download pdf or read online

By Steve Johnson,Rich Mironov

ISBN-10: 1520728549

ISBN-13: 9781520728544

We’ve all heard tales of wonderful product successes: the intense university child who began a company in his dorm room; the group who equipped a company from the again of a serviette with quite a few acquaintances and bought it for hundreds of thousands. but for each awesome good fortune tale, there are millions of tales of goods that went nowhere.

Most folks aren’t taking a look at billion-dollar valuations; we’re no longer trying to find an go out. as a substitute we have now a number of rules — a few leading edge, a few now not — and we’re attempting to make sure which to pursue. most likely, you’re operating for an organization this present day and also you desire a step by step method of flip principles, despite their resource, into companies.

In flip principles into items, writer Steve Johnson introduces a nimble idea-to-market method with robust emphasis on own adventure with clients. From company making plans to product release, this technique for dealing with items empowers your product group to paintings smarter and collaborate greater with colleagues and customers.

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