Text/Image Mosaics in French Culture: Emblems and Comic by Laurance Grove PDF

This examine compares text/image interplay as manifested in brand books (and comparable varieties) and the fashionable bande dessinée, or French-language cartoon. It strikes past the difficulty of defining the emblematic style to envision the ways that logos - and their glossy opposite numbers - have interaction with the encompassing tradition, and what they expose approximately that tradition. Drawing mostly on basic fabric from the Bibliothèque nationale de France and from Glasgow collage Library's Stirling Maxwell selection of brand literature, Laurence Grove builds at the principles of Marshall McLuhan, Elizabeth Eisenstein and, extra lately, Neil Rhodes and Jonathan Sawday. Divided into 4 sections-Theoretics, creation, Thematics and Reception-Text/Image Mosaics in French tradition broaches subject matters reminiscent of theoretical methods (past and current) to text/image kinds, the query of narrative in the scope of text/image creations, and the reuse of visible iconography for diametrically hostile political or non secular reasons. the writer argues that, regardless of the space in time among the appearance of trademarks and that of comedian strips, the 2 varieties are analogous, in that either are the goods of a 'parallel mentality'. The mindsets of the classes that popularised those varieties have definite universal good points relating to repeated social stipulations instead of to the natural evolution through the years. Grove's research and ancient contextualisation of that mentality offer perception into our personal pop culture types, not just the sketch but additionally different hybrid media corresponding to ads and the net. His juxtaposition of logos and the bande dessinée raises our knowing of all such mixtures of photograph and text.