By W. Douglas Evans
ISBN-10: 0199757399
ISBN-13: 9780199757398
Social advertising learn for international Public Health bargains confirmed directions for crafting campaigns that paintings in public health and wellbeing. It equips readers with instruments pioneered by means of company dealers to extend the efficacy of public overall healthiness interventions in any environment. It additionally offers sensible recommendation to practitioners looking to examine their interventions, in addition to examples for potent outreach to advertise smoking cessation, monetary literacy, and different social goods.
Combining overviews of selling conception and method with sensible chapters particular to public well-being, Social advertising and marketing study for international Public Health offers a vital and holistic knowing for this new important within the field.
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Social Marketing Research for Global Public Health: Methods and Technologies by W. Douglas Evans
by William
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