Download PDF by W. Douglas Evans: Social Marketing Research for Global Public Health: Methods

By W. Douglas Evans

ISBN-10: 0199757399

ISBN-13: 9780199757398

like several facets of society, public overall healthiness perform has been essentially replaced through the emergence of digital and social media as centerpieces of human conversation and connection. greater than ever, public healthiness practitioners depend on those new advertising and communications applied sciences to advertise longstanding targets like sickness prevention and fostering social responsibility.

Social advertising learn for international Public Health bargains confirmed directions for crafting campaigns that paintings in public health and wellbeing. It equips readers with instruments pioneered by means of company dealers to extend the efficacy of public overall healthiness interventions in any environment. It additionally offers sensible recommendation to practitioners looking to examine their interventions, in addition to examples for potent outreach to advertise smoking cessation, monetary literacy, and different social goods.

Combining overviews of selling conception and method with sensible chapters particular to public well-being, Social advertising and marketing study for international Public Health offers a vital and holistic knowing for this new important within the field.

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Social Marketing Research for Global Public Health: Methods and Technologies by W. Douglas Evans


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