New PDF release: Business Management for the Equine Industry

By Sharon Eastwood,Anne-Lise Riis Jensen,Anna Jordon

ISBN-10: 140512606X

ISBN-13: 9781405126069

Written by means of a staff of experts who mix glossy enterprise wisdom with a long time of direct adventure of operating within the equine undefined, this booklet bridges the distance among glossy enterprise idea and equine enterprise perform. After offering overviews of the equestrian and the livery quarter as an in depth instance, half I (Assessing a enterprise) units out the best way to entry the company atmosphere, externally, competitively and with reference to its inner resources.

Part 2 (Management) is going directly to care for source administration and the way to move approximately strategic making plans and advertising, concluding with an total marketing strategy. half three units out a sequence of case histories to demonstrate the rules as mentioned partly 1 and 2.

No different e-book applies a really glossy company method of equine enterprise.

The Authors

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon interact at darkish Horse Consultancy, a crew of equine enterprise experts supplying a variety of suggestion and prone to the industry.

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