Roger D. Blair,Francine Lafontaine's The Economics of Franchising PDF

By Roger D. Blair,Francine Lafontaine

ISBN-10: 0521772524

ISBN-13: 9780521772525

ISBN-10: 0521775892

ISBN-13: 9780521775892

This 2005 publication describes in a lot element either how and why franchising works. It additionally analyses the commercial tensions that give a contribution to clash within the franchisor-franchisee dating. The remedy contains a good deal of empirical proof on franchising, its value in numerous segments of the economic climate, the phrases of franchise contracts and what we all know approximately how a lot of these have advanced through the years, in particular within the US marketplace. an excellent many myths are dispelled within the procedure. the industrial research of the franchisor-franchisee dating starts off with the statement that for franchisors, franchising is a contractual substitute to vertical integration. as a result, the tensions that come up among a franchisor and its franchisees, who in reality are vendors of self sufficient companies, are tested in flip. particularly the authors speak about matters with regards to product quality controls, tying preparations, pricing, place and territories, ads, and termination and renewals.

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The Economics of Franchising by Roger D. Blair,Francine Lafontaine


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