New PDF release: Profiting From Services and Solutions: What Product-Centric

By Valarie A. Zeithaml,Stephen W. Brown,NC David S. Van Pelt Family Distinguished Professor of Marketing Chapel Hill,Kenan-Flagler Business School at the University of North Carolina

ISBN-10: 1606497480

ISBN-13: 9781606497487

Designed for executives of businesses that manufacture or sell
products and scholars in an MBA software, this e-book outlines
the demanding situations of launching a provider and options business
within a product-oriented association. you may view services
and options as a way to monetary development, reduced
revenue volatility, larger differentiation from the competition,
increased proportion of purchaser funds, and more advantageous customer
satisfaction, loyalty, and lock-in; however the authors visualize the
transition from items bought to companies rendered and identify
the demanding situations that leaders will face in the course of the transformation.

Inside, the authors offer a framework—the carrier infusion
continuum—to describe the different sorts of services
and options product-rich corporation can supply beyond
warranties, name facilities, and internet sites that help customers
in their use of products.

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