Get Digital Wine: How QR Codes Facilitate New Markets for Small PDF

By Tara Brabazon,Mick Winter,Bryn Gandy

ISBN-10: 981287058X

ISBN-13: 9789812870582

This booklet explores the best way QR codes (Quick reaction codes) may also help the wine facilitate distribution and extra successfully industry and promote their product. It examines the interventions, invention and possibilities led to by way of QR codes for the wine undefined. It additionally investigates how QR codes might help permit neighborhood improvement in addition to info and data approximately winemakers and areas. The booklet starts off with an advent to QR codes. It explains how you can use them in addition to indicates how QR codes mix analogue and on-line promoting and data dissemination. subsequent, the booklet explores recommendations and examples from the inventive industries, small state conception and rising wine industries. It then is going directly to research how you can combine QR codes with wine media, together with advertising the bottle and utilizing QR codes to construct new wine areas. The e-book concludes with a case learn of ways Aotearoa/New Zealand wine manufacturers installation QR codes. QR codes can shop and digitally current, quite a number precious info, together with URL hyperlinks, geo-coordinates and textual content and will be scanned by way of clever telephones, making them an invaluable advertising and marketing and enterprise device. providing element learn on how QR codes can increase the connection among manufacturers and shoppers in addition to relief neighborhood improvement within the wine undefined, this booklet might be of curiosity to lecturers concentrating on Wine stories, small and medium sized agencies (SMEs) and practitioners and researchers from the inventive industries quarter. additionally, whereas this booklet makes a speciality of the wine undefined, the knowledge that it offers approximately QR codes is suitable and appropriate for an array of industries that require a tether among analogue and electronic, actual and digital, in particular nutrients and first production.

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Digital Wine: How QR Codes Facilitate New Markets for Small Wine Industries (SpringerBriefs in Business) by Tara Brabazon,Mick Winter,Bryn Gandy

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